Hamrah asserted that those testing products for The Times and WeedWeek tampered with the results as part of an elaborate smear campaign. The labs denied the allegation
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-- Newport smokers responded positively to "a soothing experience," "Newport," "party," and "live for today." -- Camel smokers responded positively to "quickly calm your nerves," "a soothing experience," "creates a feeling of freedom," and "world's finest tobacco." Strangely, they have a slightly negative reaction to "Camel." -- Pall Mall smokers responded positively to "Pall Mall," "a soothing experience," "world's finest tobacco," and "free to choose." Meanwhile, female smokers responded more positively to brand names and descriptive traits
27 The one partial exception is Philip Morris Internationals heat-not-burn product IQOS, which heats tobacco (unlike conventional ENDS, which vaporize an eliquid) without combustion so that the vapor can be inhaled
