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But a new analysis of its early advertising campaign tells a very different story

This tobacco is certified organic by Quality Certification Services under United States Department of Agriculture (USDA) National Organic Program standards.

It is estimated that standardized packaging is directly responsible (after taking into account other factors such as tax increases) for 25% of the 2.2% drop in smoking prevalence observed in the 36 months after the introduction of standardized packaging as compared with the 36 months before

Archived from the original on 17 March 2025

Publicized large arrests also provide a lengthy stream of anecdotal evidence of an active illicit market