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In 1955, the FTC banned all references to health and digestion claims, as well as banned such terms as energy, nerves and doctor. Then, two years later, the Surgeon General released a statement linking smoking with lung cancer

Upon the 75th anniversary of Camel, McCann-Erickson advertising agency decided to reintroduce Old Joe in the Smooth Character campaign

Bob Hawk Show

Camel Cigarettes came into almost immediate success after the tobacco company marketed the product in advance, rolling out The Camels are Coming campaign that was meant as a teaser to pique the publics interest in the product

A short time later, Camel launched its healthful properties campaign, which promised renewed energy